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Privacy Policy

At HourBrand, we are committed to protecting your privacy. We do not use your social profiles or share your data with third-party vendors. We only use plugins for logging into our website for your convenience. Our employees are explicitly instructed to handle your information with the utmost regard for privacy and security. While we take great care to ensure that all information provided on our website is accurate and up to date, HourBrand is not responsible for any false information passed by any of its employees or competitors.

In general, what we cover in your Privacy Policy?

Privacy Policy
Date: 18 Feb, 2024



This Privacy Policy provides information on the collection, use, and sharing (collectively referred to ‘processing’ or ‘process’) as of personal information by Chaperone Solutions LLP and its affiliates (“HourBrand”, “Chaperone”, “Chaperone Solutions”, “Chaperone Solutions LLP” “we” or “us”) in connection with your use of HourBrand website(s), mobile applications, and social media pages that link to this Privacy Policy, your interactions with HourBrand during in-person meetings at HourBrand facilities or at HourBrand events, and in the context of other online or offline sales and marketing activities. This Privacy Policy also explains the privacy rights you have in relation to these processing activities.

This Privacy Policy was last updated on February 18, 2024. However, the Privacy Policy can change over time, for example to comply with legal requirements or to meet changing business needs. The most up-to-date version can be found on this website. In case there is an important change that we want to highlight to you, we will also inform you in another appropriate way (for example via a pop-up notice or statement of changes on our website). See the previous version of this Privacy Policy.

As used in this Privacy Policy, ‘personal information’ or ‘personal data’ means information that relates to an identified individual or to an identifiable individual. For example, this could include among other things your name, address, email address, business contact details, or information gathered through your interactions with us via our websites or at events. Personal information is also referred to as ‘information about you.’


This Privacy Policy applies to the processing of personal information by HourBrand of:

  • visitors and users of the various HourBrand sites, including our websites on, computer or mobile software applications and our social media pages that link to this Privacy Policy (collectively referred to as the sites);

  • attendees of HourBrand events or HourBrand-sponsored events;

  • customers and prospective customers and their representatives;

  • subscribers to HourBrand publications and newsletters;

  • visitors to HourBrand facilities; and

  • suppliers and business partners and their representatives.

The Privacy Policy does not apply to the following activities:

  • Personal information collected about you by HourBrand customers. HourBrand customers are responsible for their own personal information collection and processing practices, including when customers use HourBrand products or services to process your personal information. To find out more about our customers’ use of personal information about you, you are encouraged to review the relevant privacy policy of the company who collected your information from you. Please consult that company directly if you have any further questions about its use of information about you.

  • Personal information processed by us to provide Cloud, Technical Support, Consulting or other services to our customers.  If you are an HourBrand customer and HourBrand is processing personal information on behalf of your company, please refer to the Privacy Policy for information on how HourBrand processes services personal information, available here.

  • Personal information you provide on our client sites not controlled by HourBrand. When accessing any of our client’s products or websites or services HourBrand does not have any control over the features of other parties. We encourage you to review the privacy policies of these parties before using these features.


Chaperone Solutions LLP and its affiliated entities are responsible for processing your personal information described in this Privacy Policy.


HourBrand can process information about you collected directly from you both offline and online, including when you create an HourBrand account to access HourBrand products and services or attend an HourBrand-sponsored event. Information about you may also be provided to HourBrand by selected third party sources, such as data aggregators who may not have a direct relationship with you or by third parties who collect information about you on behalf of us.

Specific pieces of information about you that HourBrand may collect and process depending on your interaction with HourBrand, includes:

  • name and physical address, email addresses, and telephone numbers;

  • demographic attributes, when tied to personal information that identifies you;

  • photographs that identify you and testimonials;

  • public information about your work and education history, including professional affiliations;

  • information you provide on your public social media profiles related to your professional and educational history, such as LinkedIn;

  • transactional data, including products and services ordered at HourBrand, financial details and payment methods;

  • company data such as the name, size and location of the company you work for and your role within the company as well as publicly available company information and activity associated with company data;

  • data from surveys conducted by HourBrand or by third parties on behalf of HourBrand and publicly available information, such as social media posts;

  • call recording and chat transcript data from Sales and customer support calls and live chat sessions or interviews;

  • unique IDs such as your mobile device identifier or cookie ID on your browser;

  • information about a device you use, such as browser, device type, operating system, the presence or use of “apps”, screen resolution, and the preferred language;

  • behavioural data of the internet connected computer or device you use when interacting with the sites, such as advertisements clicked or viewed, sites and content areas, date and time of activities or the web search used to locate and navigate to a site.


Certain online information about you or device information may originate from the use of cookies and similar technologies (for example, pixel tags and device identifiers) on our sites or sites of third parties.

Please note that we do not control the content that you may post or share to our community forums or social networks or networking events; in some cases, such content may be publicly available on the Internet. You should carefully consider whether you wish to submit personal information to these forums or social networks and whether you wish to make your profile available to other users, and you should tailor any content you may submit accordingly.


We may use personal information for the following business purposes:

  • to communicate and respond to your requests and inquiries to us;

  • to create and administer an account and to deliver functionality on our sites and for their technical and functional management;

  • to engage in transactions with customers, suppliers and business partners and to process orders for our products and services;

  • to develop, analyse, improve and optimize the use, function and performance of our sites and products and services;

  • to manage the security and operation of our sites, facilities, and networks and systems; and

  • to comply with applicable laws and regulations and to operate our business.

We may use personal information for the following commercial purposes:

  • to administer subscriptions of HourBrand newsletters;

  • to market our products and services or related products and services, and to tailor our marketing and sales activities to your or your company’s interests; and

  • to provide select business-to-business services to our customers using publicly available information about companies which may include personal information such as the name of a company’s CEO that is publicly available.

These purposes are described below in further detail.

To communicate and respond to your requests and inquiries for our products/ services at HourBrand

If you get in touch with us (such as by submitting forms on our sites/ campaigns, reaching out to us via HourBrand Sales chat, attending HourBrand events or other occasions, sending an email or by visiting social media platforms), we process information about you to communicate with you and to respond to your requests or other inquiries. We can also process personal information to interact with you on third party social networks.

To create an account and deliver functionality on our sites and for their technical and functional management

When you choose to register with us, we need to process the personal information provided by you so that we can create an HourBrand account for you. Please note, this only applies to personal information controlled by HourBrand, not personal information HourBrand processes on behalf of our customers.

To engage in transactions with customers, suppliers and business partners and to process purchases of our products and services

If you place an order for our products and services, or if you provide services to HourBrand, our employees, customers or partners as a supplier or business partner, HourBrand processes information about you to engage in and administer the relevant transactions (such as by sending invoices and making payments), administer your order, and help you get started and adopt our products and services (e.g., by contacting you to activate your Cloud services credits).

To analyse, develop, improve and optimize the use, function and performance of our sites and products and services

We may process personal information in order to analyse, develop, improve and optimize the use, function and performance of our sites and products and services, including for quality assurance and training purposes, as well as for marketing and sales campaigns. This includes processing personal information to conduct surveys to improve HourBrand products and services. In case the sites permit you to participate in interactive discussions, create a profile, post comments, opportunities or other content, or communicate directly with another user or otherwise engage in networking activities on HourBrand sites, we may process personal information when moderating these activities.

To manage the security of our sites, facilities, networks and systems

We may collect site use data for security and operations management to help keep our sites, facilities, networks and systems secure, or to investigate and prevent potential fraud, including ad fraud and cyber-attacks and to detect bots.

To comply with applicable laws and regulations and to operate our business

In some cases, we have to process personal information to comply with applicable laws and regulations. For example, to respond to a request from a regulator or to defend a legal claim. We may also process personal information in the performance and operation of our business, such as to conduct internal audits and investigations or for finance and accounting and archiving and insurance purposes.

To administer subscriptions of our newsletters

If you subscribe to our newsletters, we process information about you to administer your subscription to our newsletters.

To market our products, services, events, or related products and services and to tailor marketing and sales activities

HourBrand may use information about you to notify you about new product releases and service developments, events, alerts, updates, prices, terms, special offers and associated campaigns and promotions (including via newsletters). HourBrand may also use personal information to advertise HourBrand’s products and services or related products and services.

If you attend an event, HourBrand may process information about you gathered in relation to the event and can share information about your attendance with your company. Please note that our partners or conference sponsors may directly request information about you at their conference booths or presentations, and their use of your information that you provide to them will be subject to their privacy policies.

We may also process your personal information to post testimonials on our sites.

To provide select services to our customers using publicly-available information which may include personal information such as the name of a company’s CEO

For some business-to-business services, we may collect the publicly available names of company directors and officials to better understand the status of these companies and help inform our services which relate to providing customers information about other companies.


For personal information collected about you in the EU/EEA, the UK and other relevant jurisdictions, our basis for processing is the following:

  • We rely on our legitimate interest in processing contact and related information about you in order to communicate adequately with you, to respond to your requests, and to tailor our marketing and sales activities to your professional interests.

  • In order to engage in transactions with customers, suppliers and business partners, and to process purchases and downloads of our products and services, we need to process information about you as necessary to enter into or perform a contract with you.

  • We process personal information for marketing and sales activities (including events) based on your consent where so indicated on our sites at the time your personal information was collected, or further to our legitimate interest to keep you updated on developments around our products and services which may be of interest to you.

  • We rely on our legitimate interest to analyze, develop, improve and optimize our sites, facilities, products and services, and to maintain the security of our sites, networks and systems.

  • In order to comply with applicable laws and regulations, such as to comply with a subpoena or other legal process, or to process an opt-out request.



We maintain personal information for the following retention periods:

  • Information about you we collect to engage in transactions with our customers, suppliers and business partners, and to process purchases of our products and services, will be retained for the duration of the transaction or services period, or longer as necessary for record retention and legal compliance purposes.

  • If you have registered or have an account to access our sites or to sign up for HourBrand marketing materials, your account information will be retained for as long as you maintain an active account. Your account and account information will be deleted if you do not log in for 24 consecutive months. HourBrand retains records of that deletion for 60 days.

  • If you opened an account at our site, your account information will be retained for as long as you maintain an active account. After service termination, minimal account information will be held for records retention purposes. Please note the HourBrand Privacy team cannot delete, correct, or access service account data or terminate your contracted HourBrand product or service account. Please refer to the Contact page for resources and contact information to administer service account data.

  • If you have registered for our newsletters and blogs, your subscription data will be retained for as long as you are subscribed to our distribution lists. We retain records of that deletion for 30 days.

  • Contact information such as your email address or phone number collected online on our sites or offline from our interactions with you at our events and conferences, and used for direct marketing and sales activities will be retained for as long as we have an active (customer) relationship with you.

  • If you have reached out to us via our support line and you have not opted out of call recording, we will delete call recordings 60 days after the call has concluded unless otherwise specified during the call.

  • If you have visited an HourBrand facility, the personal information needed to allow you to enter the facility will be held for one year after your last visit for records retention purposes.

  • Personal information needed to retain your opt-out preferences is retained for 20 years (or longer as necessary to comply with applicable law).



Sharing internally

As a global organization, information about you may be shared internally within our organization to process your data and help you throughout contracts.

HourBrand employees are authorized to access personal information only to the extent necessary to serve the applicable purpose(s) and to perform their job functions.

Disclosing personal information to third parties

We may disclose personal information with the following third parties for a business purpose:

  • Third-party service providers (for example, credit card processing services, order fulfilment, analytics, event/campaign management, website management, information technology and related infrastructure provision, customer service, e-mail delivery, auditing, and other similar service providers) in order for those service providers to perform business functions on behalf of HourBrand;

  • Relevant third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings);

  • As required by law, such as to comply with a subpoena or other legal process, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government requests, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes.

When third parties are given access to personal information, we will take appropriate contractual, technical and organizational measures designed to ensure that personal information is processed only to the extent that such processing is necessary, consistent with this Privacy Policy, and in accordance with applicable law.


Personal information is processed as necessary in accordance with this policy. If personal information is transferred to an HourBrand recipient in a country that does not provide an adequate level of protection for personal information, HourBrand will take adequate measures designed to protect the personal information, such as ensuring that such transfers are subject to the terms of the EU Model Clauses or other adequate transfer mechanism as required under relevant data protection laws. Additional country-specific information on data transfers may be provided if you register for an event.


HourBrand has implemented appropriate technical, physical and organizational measures designed to protect personal information against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorized disclosure or access, as well as all other forms of unlawful processing.


Cookies and similar technologies are used by HourBrand and our advertising technology partners to recognize you and/or your device(s).

  • When do we use cookies and similar technologies?

Cookies are small text files that contain a string of characters and uniquely identify a browser on a device connected to the Internet. We place cookies in your browser when you visit our sites and sites that host our plugins or tags. Depending on your jurisdiction, you may be presented with different consent options, including the option to reject all non-essential cookies, prior to HourBrand placing cookies on your browser. Visitors from all jurisdictions are provided with functionality to opt out of non-required cookies using the cookie preferences tool.

We use cookies and other technologies on all our sites to ensure the best possible and secure experience on our sites and to provide you with tailored information on products and services. We also use cookies or similar technologies on its sites to collect online information such as your mobile device ID, IP address, and other information about your device, as well as behavioral data of your device usage on our sites (e.g. pages viewed, links clicked, documents downloaded).


You can exercise your privacy rights by writing an email to us at You have multiple privacy rights, subject to applicable law, in respect of the information we process about you:

  • Opt-out of our use or sharing of your personal information
    You may withdraw consent you have previously provided for the processing of information about you, including for email marketing by HourBrand.

  • Delete personal information
    You can ask us to erase or delete all or some of the information about you.

  • Change or correct personal information
    You can edit some of the information about you by. You can also ask us to change, update or fix information about you in certain cases, particularly if it is inaccurate.

  • Object to, or limit or restrict use of personal information
    You can ask us to stop using all or some of the information about you (for example, if we have no legal right to keep using it) or to limit our use of it (for example, if the information about you is inaccurate).

  • Right to access and/or have your information provided to you
    You can also ask us for a copy of information about you and can ask for a copy of information about you provided in machine readable form if you reside in the EU, California or other jurisdiction that provides you this right as a matter of law.

If you are authorized to make an access or deletion request on behalf of a data subject, please reach out to us via the inquiry form and indicate that you are an authorized agent. We will provide you with instructions on how to submit a request as an authorized agent on behalf of a data subject.


Sensitive personal information

We ask that you do not send us, and do not share any sensitive personal information (for example, government-issued IDs, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, genetic, or biometric data, criminal background or trade union membership).

Children’s privacy

As a company focused on serving the needs of businesses, HourBrand's sites are not directed to minors and HourBrand does not promote or market its services to minors, except in very limited circumstances as part of specific educational outreach programs with parental permission. If you believe that we have mistakenly or unintentionally collected personal information of a minor through our sites without appropriate consent, please notify us through our inquiry form so that we may immediately delete the information from our servers and make any other necessary corrections. Additionally, please use this same form to request removal of content or information that was posted to our sites when the registered user was under the age of 16. Please note that such requests may not ensure complete or comprehensive removal of the content or information, as, for example, some of the content may have been reposted by another user.


Under the California Consumer Privacy Act (CCPA), as amended, California residents may request that we

      1. disclose to you the following information:
o    the categories and specific pieces of personal information we collected about you and the categories of personal information we sold;
o    the categories of sources from which we collected such personal information;
o    the business or commercial purpose for collecting or selling personal information about you; and
o    the categories of third parties to whom we sold or otherwise disclosed personal information.

      2. delete personal information we collected from you or correct inaccurate personal information about you; or
      3. opt-out of any future sale of personal information about you.


We will respond to your request consistent with applicable law. If you are an authorized agent making an access or deletion request on behalf of a Californian resident, please reach out to us via email at and indicate that you are an authorized agent. We will provide you with instructions on how to submit a request as an authorized agent on behalf of a Californian resident.

If you are a California resident, you may obtain information about exercising your rights, as described above, by contacting us at


HourBrand has appointed a Chief Legal and Compliance Officer. If you believe your personal information has been used in a way that is not consistent with the Privacy Policy or your choices, or if you have further questions, comments or suggestions related to this Privacy Policy, please contact the Chief Legal and Compliance Officer via email at



If you have any complaints regarding our compliance with this Privacy Policy, please contact us. We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with this Privacy Policy and in accordance with applicable law.


HourBrand’s corporate headquarters are located at:

HourBrand, Chaperone Solutions LLP, Vijaynagar,
Samalpur, Balasore,
Odisha, IN
PIN- 756056

Tel: +91-7008510842

Previous versions: 12/18/2023

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